About Author

Siddhi Shelke

I’m a Product Designer at Tangle Design with a strong focus on user-centered strategy and business-driven design. I believe great design is not just about how it looks, but how it performs. From branding to complex app experiences, I ensure every interface is purposeful, structured, and aligned with long-term growth.

Latest from Siddhi

Shopify
How We Improved Shopify Speed by 40%: Kadam Haat Performance Optimization Case Study
February 17, 2026
We audited Kadam Haat's Shopify store and cut load time by 56%. Removed bloated scripts, optimised 8.2MB of images to 1.4MB. Full case study — including what Shopify speed optimization costs.
Shopify
How We Improved Shopify Speed by 56%: Real Case Study (2026)
February 12, 2026
We cut a Shopify store's page weight from 8.2MB to 1.4MB and improved LCP from 4.8s to 2.1s. Here's exactly what we changed and why it worked.
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