Design

Information architecture services for clear navigation and structure

We design information structures that help users find what they need, understand how things are organized, and move through products with confidence.
Our Work
Information architecture across digital products
Tradelyncs
UK’s Best Childcare Platform UI UX Design
NF3.AI
UK’s Best Childcare Platform UI UX Design
what we do
How We Help with Information Architecture
We help teams organize content, features, and information in ways that feel logical, predictable, and easy to navigate, even as products grow in complexity.
Content and Feature Structuring
Creating motion graphics explainer videos that clearly explain products, services,platforms, or workflows in a simple and engaging way.
Navigation and Menu Design
Designing product walkthroughs, feature animations, and UI motion that visuallydemonstrate how your product works.
Information Hierarchy Definition
Motion graphics for SaaS platforms and applications, including onboardinganimations, empty states, micro-interactions, and in-product education.
Page Structure and Flow Design
Structuring pages and flows to support comprehension and task completion.
Sitemap and IA Documentation
Designing dashboards and data-heavy interfaces that make complex information easy to understand and act on.
Labeling and Terminology Strategy
Designing experiences for different user roles, permissions, and access levels within B2B SaaS products.
Information Architecture for Complex Products
Evaluating existing SaaS products to identify usability issues, friction points, and improvement opportunities.
Scalable IA for Growing Products
Designing information structures that can expand without becoming confusing.

Product UX Strategy

Define how the product should work, what problems it solves, and what should be prioritized — backed by user insights and business goals.

UX Research & User Testing

Understand user behaviour, validate ideas, and refine designs through interviews, testing, and real-world insights.

Web & App Interface (UI) Design

Design clean, modern, intuitive interfaces for mobile apps, web apps, and multi-platform digital experiences.

User Flows, IA & Prototyping

Structure information clearly, map journeys, and prototype real interactions to make sure the product feels natural to use.

Design Systems & UI Libraries

Build scalable design systems, components, tokens, and documentation that keep the product consistent and accelerate development.

Dashboard & Complex Workflow Design

Design data-heavy dashboards, reporting systems, and multi-step workflows for SaaS, fintech, analytics, and enterprise tools.

AI Product Experience Design

Craft UX for AI-driven interactions — copilots, chat interfaces, prompts, adaptive UI, and intelligent user flow

UX Audits & Conversion Optimization

Identify friction in flows, improve onboarding, optimize key actions, and refine core journeys to boost activation and conversions.

outcomes
What strong information architecture enables
Good information architecture reduces cognitive load, improves findability, and supports consistent user experiences as products scale.
Faster information discovery
Users can find what they are looking for quickly without unnecessary searching.
Clearer navigation and structure
Well defined structures reduce confusion and improve orientation.
Reduced cognitive effort
Logical organization makes complex products easier to understand and use.
Improved scalability
Products can grow without breaking navigation or usability.
Case Studies
Information architecture projects
A selection of projects where restructuring information improved clarity, navigation, and overall usability.
+120%
How UK’s Best Childcare Platform UI UX Design is driving business.
Designing a scalable two-sided childcare marketplace that reduces decision friction and drives confident bookings
Woddle
120%
How UK’s Best Childcare Platform UI UX Design is driving business.
Reach high-quality leads at scale through forms, calling and messaging solutions.
120%
How UK’s Best Childcare Platform UI UX Design is driving business.
Reach high-quality leads at scale through forms, calling and messaging solutions.
120%
How UK’s Best Childcare Platform UI UX Design is driving business.
Reach high-quality leads at scale through forms, calling and messaging solutions.
+120%
How UK’s Best Childcare Platform UI UX Design is driving business.
Designing a scalable two-sided childcare marketplace that reduces decision friction and drives confident bookings
Woddle
+120%
Reimagining Event Ticketing Through Ownership
Reimagining Event Ticketing Through Ownership
NF3TIX Brand Identity
+120%
How UK’s Best Childcare Platform UI UX Design is driving business.
Reach high-quality leads at scale through forms, calling and messaging solutions.
Tradelyncs
+120%
How UK’s Best Childcare Platform UI UX Design is driving business.
Reach high-quality leads at scale through forms, calling and messaging solutions.
Attento
Industries
Find the Right Solution For Your Industry
Medical
Streamline product discovery, simplify checkout, and create personalized shopping journeys.
Medical
Streamline product discovery, simplify checkout, and create personalized shopping journeys.
Medical
Streamline product discovery, simplify checkout, and create personalized shopping journeys.
what we do
FAQs

What is information architecture?

Information architecture is the practice of organizing and structuring content so users can find and
understand information easily.

How is information architecture different from UX design

Information architecture focuses on structure and organization, while UX design is broad and covers Information architecture as well.

When should information architecture be done

Information architecture is especially useful during early product design, redesigns, or when products become hard to navigate.

Do you use techniques like card sorting or tree testing

Yes. We use methods such as card sorting and tree testing when they help validate structure and labeling.

Do you work with existing content and structures

Yes. We often restructure existing content and features to improve clarity without starting from scratch.

How long does an information architecture project take

Most projects take between two and four weeks depending on complexity and scope.

What deliverables do we receive

You receive sitemaps, structural diagrams, and clear information architecture documentation.

Is information architecture only for websites

No. Information architecture is critical for websites, SaaS products, dashboards, and complex digital systems.

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