Our latest insights and perspectives

We audited Kadam Haat's Shopify store and cut load time by 56%. Removed bloated scripts, optimised 8.2MB of images to 1.4MB. Full case study — including what Shopify speed optimization costs.

We cut a Shopify store's page weight from 8.2MB to 1.4MB and improved LCP from 4.8s to 2.1s. Here's exactly what we changed and why it worked.

An analytical perspective on how UX investment impacts revenue costs retention and competitiveness and why measuring design ROI matters for informed executive decision making.

A practical guide to knowing when a website redesign is needed and how to improve user experience performance and conversions through a strategic process.

Welcome to the reality where good design isn't just aesthetic it's the difference between a product that prints money and one that bleeds users at checkout.

Enter Jobs to be Done, a framework with an 86% success rate that asks one deceptively simple question: What job are people hiring your product to do?

Welcome to the era of "vibe coding", where describing what you want in plain English is all it takes to create working software.

How UX design audits help SaaS teams see what’s really holding their product back.

A practical perspective on UI/UX design for SaaS products, based on real challenges faced by scaling teams and evolving software.