Our Work
Design
Brand identity design for growing businesses
We design digital experiences that feel simple, intuitive, and genuinely useful.
Tradelyncs
UK’s Best Childcare Platform UI UX Design
NF3.AI
UK’s Best Childcare Platform UI UX Design
what we do
How Can We Help in Brand Identity Design
We help businesses move from fragmented brand expression to a clear, consistent identity that people recognize and trust.
Brand Strategy & Positioning
Visual Identity Design
Logo Design & Identity Systems
Verbal Identity & Brand Messaging
Brand Guidelines & Documentation
Brand Refresh & Rebranding
Print & Offline Brand Assets
Brand Strategy & Positioning
Defining your brand’s purpose, audience, value proposition, and competitive position.
Visual Identity Design
Creating logo systems, typography, color, and visual language that reflect your brand’s intent.
Logo Design & Identity Systems
Shaping how your brand sounds — from tone of voice to core messaging.
Verbal Identity & Brand Messaging
Documenting the system so your brand stays consistent as teams and channels grow
Brand Guidelines & Documentation
Documenting the system so your brand stays consistent as teams and channels grow
Brand Refresh & Rebranding
Documenting the system so your brand stays consistent as teams and channels grow
Print & Offline Brand Assets
Designing brand applications for presentations, marketing collateral, packaging, and physical touchpoints.
Product UX Strategy
Define how the product should work, what problems it solves, and what should be prioritized — backed by user insights and business goals.
UX Research & User Testing
Understand user behaviour, validate ideas, and refine designs through interviews, testing, and real-world insights.
Web & App Interface (UI) Design
Design clean, modern, intuitive interfaces for mobile apps, web apps, and multi-platform digital experiences.
User Flows, IA & Prototyping
Structure information clearly, map journeys, and prototype real interactions to make sure the product feels natural to use.
Design Systems & UI Libraries
Build scalable design systems, components, tokens, and documentation that keep the product consistent and accelerate development.
Dashboard & Complex Workflow Design
Design data-heavy dashboards, reporting systems, and multi-step workflows for SaaS, fintech, analytics, and enterprise tools.
AI Product Experience Design
Craft UX for AI-driven interactions — copilots, chat interfaces, prompts, adaptive UI, and intelligent user flow
UX Audits & Conversion Optimization
Identify friction in flows, improve onboarding, optimize key actions, and refine core journeys to boost activation and conversions.
ourcomes
What a strong brand identity delivers for your business
A clear brand identity helps your business stand out, communicate with intent, and perform consistently across touchpoints.
Clear market positioning
Your audience understands who you are, what you stand for, and why you’re different
reducing confusion and improving consideration.
reducing confusion and improving consideration.
Stronger trust and credibility
A consistent and intentional identity signals professionalism, helping prospects feel
confident choosing you over alternatives.
confident choosing you over alternatives.
Consistent brand presence
From website to marketing to product, your brand shows up the same way
everywhere, building recognition and recall over time
everywhere, building recognition and recall over time
Better internal alignment
Teams work faster and with more confidence when brand decisions are guided by clear principles instead of opinions.
A brand system that scales
Your identity is designed to grow with the business, staying coherent as new products, platforms, and teams are added.
Faster brand-led decisions
Clear brand guidelines reduce ambiguity, helping teams and stakeholders make quicker, more confident decisions without constant rework or debate.
Case Studies
Strategic brand identity design case study projects
A selection of brand identity projects focused on building clarity, confidence, and long-term brand value.
+120%
How UK’s Best Childcare Platform UI UX Design is driving business.
Designing a scalable two-sided childcare marketplace that reduces decision friction and drives confident bookings
Woodle
120%
How UK’s Best Childcare Platform UI UX Design is driving business.
Reach high-quality leads at scale through forms, calling and messaging solutions.
120%
How UK’s Best Childcare Platform UI UX Design is driving business.
Reach high-quality leads at scale through forms, calling and messaging solutions.
120%
How UK’s Best Childcare Platform UI UX Design is driving business.
Reach high-quality leads at scale through forms, calling and messaging solutions.
+120%
How UK’s Best Childcare Platform UI UX Design is driving business.
Designing a scalable two-sided childcare marketplace that reduces decision friction and drives confident bookings
Woodle
+120%
How UK’s Best Childcare Platform UI UX Design is driving business.
Reach high-quality leads at scale through forms, calling and messaging solutions.
NF3TIX
+120%
How UK’s Best Childcare Platform UI UX Design is driving business.
Reach high-quality leads at scale through forms, calling and messaging solutions.
Tradelyncs
+120%
How UK’s Best Childcare Platform UI UX Design is driving business.
Reach high-quality leads at scale through forms, calling and messaging solutions.
Attento
Medical
Streamline product discovery, simplify checkout, and create personalized shopping journeys.
Medical
Streamline product discovery, simplify checkout, and create personalized shopping journeys.
Medical
Streamline product discovery, simplify checkout, and create personalized shopping journeys.
what we do
FAQs
What exactly is included in your brand identity design service?
Our brand identity design service typically includes brand discovery, positioning, visual identity design, and brand guidelines. Depending on your needs, it can also include messaging and verbal identity. We focus on creating a complete brand system, not just individual assets.
Who is this brand identity service best suited for?
Our brand identity design service works best for startups, growing businesses, and companies going through rebranding, expansion, or repositioning. If you need clarity and consistency rather than just new visuals, this service is a good fit.
Can you work with existing brand elements?
Absolutely. If you already have certain brand elements in place, we can refine, evolve, or realign them rather than starting from scratch, as long as they support your long-term goals.
How do you ensure the brand identity aligns with our business goals?
We start every project with brand discovery and strategic conversations. This helps us understand your business, audience, and market, ensuring the final brand identity supports real business objectives.
Can branding help when entering new markets or audiences?
Yes, strategic identity work clarifies positioning and messaging so you can adapt visual/verbal expression for new markets while preserving core recognition and equity.
How many logo concepts and rounds of revisions do you provide?
We show a small set of strong directions rather than dozens of minor variations. The exact number of concepts and revisions depends on the scoped package; we’ll agree on rounds of feedback during kickoff so expectations are clear.
Do you offer post-delivery support?
Yes. We support rollout across digital and offline channels, asset creation, campaign design, and ongoing identity governance to ensure consistency as your brand grows.
Will brand identity improve conversions or audience engagement?
A strong brand identity helps with trust, recall, and clarity, which in turn strengthens engagement and conversion over time. While it’s not a short-term growth hack, it makes all other marketing and product efforts more effective by reducing hesitation and building confidence.
What’s the difference between branding and brand identity?
Branding is the strategic process of defining your purpose, audience, and position. Brand identity is the visual and verbal expression of that strategy, what people see and hear when they interact with your brand.
Can you help with digital and print applications of the brand?
Yes. Your brand identity system will include guidance and assets for digital platforms and print materials, ensuring consistency across web, social, packaging, signage, and other touch points.
What if we’re not sure what we want yet?
That’s what discovery is for. We’ll help you clarify goals, audience, and market position before we begin designing, so the identity we build is rooted in strategy, not guesswork.
Do you conduct audience or market research as part of the project?
Yes, strategic brand work always includes an element of research (audience insights, competitor analysis, category norms) so your identity resonates with the right people and stands out where it matters.
Research
How Design is adding value in Business to speed up scale.
2 days ago
Protect data that’s subject to changing national restrictions and industry regulations, while combatting rising security risks across the AI and hardware supply chain.
Research
How Design is adding value in Business to speed up scale.
2 days ago
Protect data that’s subject to changing national restrictions and industry regulations, while combatting rising security risks across the AI and hardware supply chain.
Research
How Design is adding value in Business to speed up scale.
2 days ago
Protect data that’s subject to changing national restrictions and industry regulations, while combatting rising security risks across the AI and hardware supply chain.
GET IN TOUCH
Discuss your next project with us
Shape What’s Next.
