Our Work
Design
Heuristic evaluation services to identify usability issues early
We evaluate digital products against proven usability principles to uncover experience issues, inconsistencies, and risks before they impact users.
Tradelyncs
UK’s Best Childcare Platform UI UX Design
NF3.AI
UK’s Best Childcare Platform UI UX Design
what we do
How We Help with Heuristic Evaluation
We review products using established usability principles to identify friction, confusion, and breakdowns that are easy to miss during regular design and development.
Usability Principles Based Review
Interface and Interaction Assessment
Consistency and Standards Evaluation
Error Prevention and Recovery Review
Feedback and System Visibility Assessment
Accessibility and Inclusivity Review
Critical Flow Evaluation
Usability Principles Based Review
Evaluating interfaces against widely accepted usability principles to identify gaps and violations.
Interface and Interaction Assessment
Designing product walkthroughs, feature animations, and UI motion that visuallydemonstrate how your product works.
Consistency and Standards Evaluation
Motion graphics for SaaS platforms and applications, including onboardinganimations, empty states, micro-interactions, and in-product education.
Error Prevention and Recovery Review
Building component-based design systems that support rapid iteration and consistentproduct experiences.
Feedback and System Visibility Assessment
Designing dashboards and data-heavy interfaces that make complex information easy to understand and act on.
Accessibility and Inclusivity Review
Designing experiences for different user roles, permissions, and access levels within B2B SaaS products.
Critical Flow Evaluation
Evaluating existing SaaS products to identify usability issues, friction points, and improvement opportunities.
Product UX Strategy
Define how the product should work, what problems it solves, and what should be prioritized — backed by user insights and business goals.
UX Research & User Testing
Understand user behaviour, validate ideas, and refine designs through interviews, testing, and real-world insights.
Web & App Interface (UI) Design
Design clean, modern, intuitive interfaces for mobile apps, web apps, and multi-platform digital experiences.
User Flows, IA & Prototyping
Structure information clearly, map journeys, and prototype real interactions to make sure the product feels natural to use.
Design Systems & UI Libraries
Build scalable design systems, components, tokens, and documentation that keep the product consistent and accelerate development.
Dashboard & Complex Workflow Design
Design data-heavy dashboards, reporting systems, and multi-step workflows for SaaS, fintech, analytics, and enterprise tools.
AI Product Experience Design
Craft UX for AI-driven interactions — copilots, chat interfaces, prompts, adaptive UI, and intelligent user flow
UX Audits & Conversion Optimization
Identify friction in flows, improve onboarding, optimize key actions, and refine core journeys to boost activation and conversions.
outcomes
What heuristic evaluation helps you achieve
Heuristic evaluation helps teams identify usability risks early and improve experience quality with focused and practical fixes.
Early detection of usability issues
Problems are identified before they reach users or become expensive to fix.
Improved consistency across the product
Clear patterns reduce confusion and improve ease of use.
Better error handling and feedback
Users receive clearer guidance and recover more easily from mistakes.
Stronger overall usability quality
Products meet established usability standards more consistently.
Case Studies
Heuristic evaluation projects
A selection of evaluations that helped teams identify usability issues and improve product experience quality.
+120%
How UK’s Best Childcare Platform UI UX Design is driving business.
Designing a scalable two-sided childcare marketplace that reduces decision friction and drives confident bookings
Woddle
120%
How UK’s Best Childcare Platform UI UX Design is driving business.
Reach high-quality leads at scale through forms, calling and messaging solutions.
120%
How UK’s Best Childcare Platform UI UX Design is driving business.
Reach high-quality leads at scale through forms, calling and messaging solutions.
120%
How UK’s Best Childcare Platform UI UX Design is driving business.
Reach high-quality leads at scale through forms, calling and messaging solutions.
+120%
How UK’s Best Childcare Platform UI UX Design is driving business.
Designing a scalable two-sided childcare marketplace that reduces decision friction and drives confident bookings
Woddle
+120%
Reimagining Event Ticketing Through Ownership
Reimagining Event Ticketing Through Ownership
NF3TIX Brand Identity
+120%
How UK’s Best Childcare Platform UI UX Design is driving business.
Reach high-quality leads at scale through forms, calling and messaging solutions.
Tradelyncs
+120%
How UK’s Best Childcare Platform UI UX Design is driving business.
Reach high-quality leads at scale through forms, calling and messaging solutions.
Attento
Medical
Streamline product discovery, simplify checkout, and create personalized shopping journeys.
Medical
Streamline product discovery, simplify checkout, and create personalized shopping journeys.
Medical
Streamline product discovery, simplify checkout, and create personalized shopping journeys.
what we do
FAQs
What is heuristic evaluation
Heuristic evaluation is a method where experts review a product using established usability principles to identify usability issues.
How is heuristic evaluation different from usability testing
Heuristic evaluation is expert led and principle based, while usability testing involves observing real users interacting with the product.
When should heuristic evaluation be done
It is useful before launch, after major updates, or when teams want quick insight into usability quality.
Do you use standard usability principles
Yes. We use widely accepted usability heuristics to guide evaluations and ensure consistency.
How long does a heuristic evaluation take
Most evaluations take between one and three weeks depending on product size and depth of review.
Do you need access to users or analytics
No. Heuristic evaluation can be conducted without user access, making it fast and efficient.
What deliverables do we receive
You receive a detailed report outlining issues, severity levels, and recommended improvements.
Can heuristic evaluation replace usability testing
No. It complements usability testing by identifying issues early and guiding what to test next.
Can you evaluate specific features or flows
Yes. We can focus on critical areas rather than the entire product.
Do you help implement the recommendations
Yes. Teams often engage us to refine designs and validate improvements after evaluation.
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