Our Work
Design
UX research services to guide confident product decisions
We help teams understand user behavior, uncover real needs, and reduce product risk through structured, actionable UX research.
Tradelyncs
UK’s Best Childcare Platform UI UX Design
NF3.AI
UK’s Best Childcare Platform UI UX Design
what we do
How We Help with UX Research
We work with product teams to replace assumptions with evidence, helping them design experiences grounded in real user needs and behavior.
User Research Strategy
User Interviews & Stakeholder Interviews
User Personas & Behavioral Segmentation
Jobs-to-be-Done (JTBD) Research
Survey Design & Quantitative Research
Discovery Research for New Products
User Research Strategy
Defining research goals, methods, and success criteria aligned with product andbusiness objectives.
User Interviews & Stakeholder Interviews
Synthesizing research into clear personas and segments that guide product, design,and communication decisions.
User Personas & Behavioral Segmentation
Motion graphics for SaaS platforms and applications, including onboardinganimations, empty states, micro-interactions, and in-product education.
Jobs-to-be-Done (JTBD) Research
Building component-based design systems that support rapid iteration and consistentproduct experiences.
Survey Design & Quantitative Research
Designing dashboards and data-heavy interfaces that make complex information easy to understand and act on.
Discovery Research for New Products
Designing experiences for different user roles, permissions, and access levels within B2B SaaS products.
Product UX Strategy
Define how the product should work, what problems it solves, and what should be prioritized — backed by user insights and business goals.
UX Research & User Testing
Understand user behaviour, validate ideas, and refine designs through interviews, testing, and real-world insights.
Web & App Interface (UI) Design
Design clean, modern, intuitive interfaces for mobile apps, web apps, and multi-platform digital experiences.
User Flows, IA & Prototyping
Structure information clearly, map journeys, and prototype real interactions to make sure the product feels natural to use.
Design Systems & UI Libraries
Build scalable design systems, components, tokens, and documentation that keep the product consistent and accelerate development.
Dashboard & Complex Workflow Design
Design data-heavy dashboards, reporting systems, and multi-step workflows for SaaS, fintech, analytics, and enterprise tools.
AI Product Experience Design
Craft UX for AI-driven interactions — copilots, chat interfaces, prompts, adaptive UI, and intelligent user flow
UX Audits & Conversion Optimization
Identify friction in flows, improve onboarding, optimize key actions, and refine core journeys to boost activation and conversions.
ourcomes
What effective UX research delivers
Good UX research reduces uncertainty, aligns teams, and ensures product decisions are based on real user insight, not assumptions.
Clear understanding of user needs
Teams gain a shared, evidence-backed view of what users actually need and value.
Reduced product and design risk
Early validation helps avoid costly rework and misaligned features.
Better prioritization decisions
Research insights help teams focus on what matters most to users and the business.
Improved usability and adoption
Products shaped by real user behavior are easier to use and more likely to be
adopted.
adopted.
Case Studies
B2B SaaS design case study projects
A selection of SaaS product design projects focused on usability, adoption, and long-term product growth.
+120%
How UK’s Best Childcare Platform UI UX Design is driving business.
Designing a scalable two-sided childcare marketplace that reduces decision friction and drives confident bookings
Woddle
120%
How UK’s Best Childcare Platform UI UX Design is driving business.
Reach high-quality leads at scale through forms, calling and messaging solutions.
120%
How UK’s Best Childcare Platform UI UX Design is driving business.
Reach high-quality leads at scale through forms, calling and messaging solutions.
120%
How UK’s Best Childcare Platform UI UX Design is driving business.
Reach high-quality leads at scale through forms, calling and messaging solutions.
+120%
How UK’s Best Childcare Platform UI UX Design is driving business.
Designing a scalable two-sided childcare marketplace that reduces decision friction and drives confident bookings
Woddle
+120%
Reimagining Event Ticketing Through Ownership
Reimagining Event Ticketing Through Ownership
NF3TIX Brand Identity
+120%
How UK’s Best Childcare Platform UI UX Design is driving business.
Reach high-quality leads at scale through forms, calling and messaging solutions.
Tradelyncs
+120%
How UK’s Best Childcare Platform UI UX Design is driving business.
Reach high-quality leads at scale through forms, calling and messaging solutions.
Attento
Medical
Streamline product discovery, simplify checkout, and create personalized shopping journeys.
Medical
Streamline product discovery, simplify checkout, and create personalized shopping journeys.
Medical
Streamline product discovery, simplify checkout, and create personalized shopping journeys.
what we do
FAQs
What is UX research and why is it important?
UX research helps teams understand users’ needs, behaviours, and pain points. It ensures products are designed based on evidence rather than assumptions.
When should UX research be done in the product lifecycle?
UX research can be done at any stage, during early discovery, before design decisions, after launch, or continuously to inform improvements.
What research methods do you use?
We use a mix of qualitative and quantitative methods, including interviews, surveys, usability testing, and observational research, depending on goals.
Do you work with existing products or only new ones?
We work with both. UX research is equally valuable for improving existing products and validating new ideas.
Will we receive clear insights and recommendations?
Yes. We synthesize findings into actionable insights, clear themes, and practical recommendations — not raw data dumps.
Can UX research improve conversions or engagement?
Yes. By understanding user needs and friction points, UX research helps teams improve usability, engagement, and adoption.
Do you collaborate with internal product teams?
Absolutely. We work closely with product managers, designers, and stakeholders to ensure insights are understood and applied.
What if we’re unsure what to research?
That’s common. We help define the right research questions and methods based on your product stage and goals.
GET IN TOUCH
Discuss your next project with us
Shape What’s Next.
