Our Work
Design
User journey mapping services to reveal friction and opportunity
We map end-to-end user journeys to help teams see how users experience their product, where friction occurs, and where improvements matter most.
Tradelyncs
UK’s Best Childcare Platform UI UX Design
NF3.AI
UK’s Best Childcare Platform UI UX Design
what we do
How We Help with User Journey Mapping
We help teams visualize user experiences across touchpoints, systems, and moments, turning fragmented interactions into clear, actionable journeys.
End-to-End User Journey Mapping
User Goals, Actions & Emotions Mapping
Pain Point & Friction Identification
Opportunity & Improvement Mapping
Multi-Persona Journey Mapping
End-to-End User Journey Mapping
Creating motion graphics explainer videos that clearly explain products, services,platforms, or workflows in a simple and engaging way.
UI UX Design for SaaS Products
Documenting what users do, think, and feel at each stage of the journey.
Pain Point & Friction Identification
Motion graphics for SaaS platforms and applications, including onboardinganimations, empty states, micro-interactions, and in-product education.
Opportunity & Improvement Mapping
Identifying high-impact moments where design or process changes can improveoutcomes.
Multi-Persona Journey Mapping
Creating journeys for different user types, roles, or customer segments.
Product UX Strategy
Define how the product should work, what problems it solves, and what should be prioritized — backed by user insights and business goals.
UX Research & User Testing
Understand user behaviour, validate ideas, and refine designs through interviews, testing, and real-world insights.
Web & App Interface (UI) Design
Design clean, modern, intuitive interfaces for mobile apps, web apps, and multi-platform digital experiences.
User Flows, IA & Prototyping
Structure information clearly, map journeys, and prototype real interactions to make sure the product feels natural to use.
Design Systems & UI Libraries
Build scalable design systems, components, tokens, and documentation that keep the product consistent and accelerate development.
Dashboard & Complex Workflow Design
Design data-heavy dashboards, reporting systems, and multi-step workflows for SaaS, fintech, analytics, and enterprise tools.
AI Product Experience Design
Craft UX for AI-driven interactions — copilots, chat interfaces, prompts, adaptive UI, and intelligent user flow
UX Audits & Conversion Optimization
Identify friction in flows, improve onboarding, optimize key actions, and refine core journeys to boost activation and conversions.
outcomes
What user journey mapping helps you achieve
User journey mapping creates a shared view of the experience, helping teams align, prioritize, and design with context.
Identification of hidden friction points
Issues that aren’t visible at screen level become clear when viewed in sequence.
More informed prioritization
Improvements are guided by journey impact rather than isolated requests.
Improved experience continuity
Design decisions account for transitions and handoffs, not just individual interactions.
Stronger foundation for redesign or optimization
Journeys provide a clear baseline before making structural changes.
Case Studies
User Journey Mapping projects
A selection of projects where journey mapping helped teams uncover friction, align decisions, and improve end-to-end experiences.
+120%
How UK’s Best Childcare Platform UI UX Design is driving business.
Designing a scalable two-sided childcare marketplace that reduces decision friction and drives confident bookings
Woddle
120%
How UK’s Best Childcare Platform UI UX Design is driving business.
Reach high-quality leads at scale through forms, calling and messaging solutions.
120%
How UK’s Best Childcare Platform UI UX Design is driving business.
Reach high-quality leads at scale through forms, calling and messaging solutions.
120%
How UK’s Best Childcare Platform UI UX Design is driving business.
Reach high-quality leads at scale through forms, calling and messaging solutions.
+120%
How UK’s Best Childcare Platform UI UX Design is driving business.
Designing a scalable two-sided childcare marketplace that reduces decision friction and drives confident bookings
Woddle
+120%
Reimagining Event Ticketing Through Ownership
Reimagining Event Ticketing Through Ownership
NF3TIX Brand Identity
+120%
How UK’s Best Childcare Platform UI UX Design is driving business.
Reach high-quality leads at scale through forms, calling and messaging solutions.
Tradelyncs
+120%
How UK’s Best Childcare Platform UI UX Design is driving business.
Reach high-quality leads at scale through forms, calling and messaging solutions.
Attento
Medical
Streamline product discovery, simplify checkout, and create personalized shopping journeys.
Medical
Streamline product discovery, simplify checkout, and create personalized shopping journeys.
Medical
Streamline product discovery, simplify checkout, and create personalized shopping journeys.
what we do
FAQs
What is user journey mapping?
User journey mapping is the process of visualizing how users interact with a product
or service over time, across touchpoints and stages.
How is journey mapping different from UX research?
UX research gathers insights. Journey mapping organizes those insights into a structured view of the experience.
When should user journey mapping be done?
Journey mapping is useful before redesigns, during discovery, or when teams struggle to see the bigger experience.
Do you need user research to create journey maps?
Journey maps are strongest when informed by research, but we can also build them using existing data and team knowledge.
Can journey mapping be done for existing products?
Yes. Journey mapping is especially useful for complex or mature products with multiple flows and touchpoints.
Do you map multiple user types?
Yes. We create journeys for different personas, roles, or customer segments when needed.
What deliverables do we receive?
You receive clear journey maps, insights, pain points, and opportunity areas, structured for easy reference and use.
Can journey mapping help with prioritization?
Yes. Journey maps help teams prioritize improvements based on experience impact.
Do you help act on journey insights?
Yes. Many teams continue with us to translate journey insights into design or product changes.
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