Woddle
How UK’s Best Childcare Platform UI UX Design is driving business.
Designing a scalable two-sided childcare marketplace that reduces decision friction and drives confident bookings
Woddle partnered with Tangle to simplify childcare discovery for parents while providing nurseries scalable tools for managing enquiries, bookings, and performance.
What we did
— UI UX Design
— Design Systems
— SaaS Design
Challenge & Outcome
Building a childcare marketplace requires balancing emotional decisions with operational complexity. Parents face fragmented information, unclear pricing, and limited visibility into funding and quality, while nurseries lack effective SaaS tools for enquiries and bookings. Woddle needed a partner who understood their business model, personas, and demographic context, and could design a thoughtful experience with development feasibility in mind. Tangle helped Woddle create a two sided marketplace UX that simplifies decisions for parents and enables sustainable nursery growth.
30%
Discovery to booking flow
35%+
Parent and nursery UX
2x
Faster shortlist path
100%
Pricing, funding, quality
Designed for Faster Discovery
Introducing Woddle as the UK’s trusted childcare marketplace, we translated the product vision into a structured UI UX framework focused on transparency, trust signals, and core capabilities.
The search experience became the primary conversion layer, enabling parents to discover nurseries by location through a single, high visibility interaction that reduces friction and accelerates discovery.
Guided Discovery with Woddle Bot
The Woddle Bot was designed as a conversational UI UX layer that simplifies nursery shortlisting through step based interactions. By replacing complex filters with guided questions, it captures parent preferences naturally, reduces cognitive effort, and delivers personalised recommendations that accelerate confident enquiries and bookings.
Intuitive Start to Shortlisting
Quick filter chips help parents start their search faster by surfacing relevant nursery categories upfront. This reduces browsing time and improves discovery.
The pricing card uses progressive disclosure to show age based pricing and care options clearly, supporting confident booking decisions.
Tangle understood our mission from day one and helped us shape Woddle into a platform parents can trust and nurseries can grow with. They challenged our thinking, simplified complex journeys, and turned our vision into a product that feels intuitive and human.
Mavir Chohan
Product Manager, Woddle
Empowering Nurseries to Grow
We shaped the nursery landing experience to clearly communicate how Woddle supports growth and daily operations for childcare providers.
The UI UX framework highlights visibility, enquiry management, and performance insights as immediate value drivers.
Dashboard and Analytics for Nurseries
We designed a SaaS dashboard that centralises enquiries, bookings, calendars, and daily workflows into one space, enabling nurseries to manage operations with clarity and speed.
Real-time analytics provide visibility into demand, engagement, and performance, helping providers make data-informed decisions and optimise their listings with confidence.
Design Approach
Our design process was grounded in understanding real user behaviour across both sides of the marketplace. We focused on reducing cognitive effort through structured information architecture, progressive disclosure, and scannable UI patterns that support faster comprehension during discovery, comparison, and booking.
Credibility was embedded as a core UX layer by surfacing pricing transparency, Ofsted ratings, reviews, and verification at key decision points. In parallel, we established a modular design system and SaaS-ready architecture to ensure component reuse, performance efficiency, and scalable growth without degrading the user experience.
Our goal was to simplify nursery discovery and booking for parents by reducing friction and cognitive effort. Research guided every decision to create clear, seamless journeys.
For nurseries, we focused on helping them communicate their offerings effectively, attract the right parents, and gain meaningful insights into their audience.
For nurseries, we focused on helping them communicate their offerings effectively, attract the right parents, and gain meaningful insights into their audience.
Shekhar Kushwaha
Product Designer, Tangle
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