NF3TIX Brand Identity
Reimagining Event Ticketing Through Ownership
NF3TIX is a blockchain-powered event booking platform built to redefine how people discover, attend, and collect experiences from live events.
Tangle partnered with NF3TIX to shape a brand identity that feels bold, modern, and culturally connected to live events. The objective was to position NF3TIX at the intersection of entertainment, technology, and ownership while making the brand approachable to a mainstream audience.
What we did
— Brand Identity Design
— Logo Design
— Visual Language System
— Merchandise & Collateral
Challenge & Outcome
Blockchain brands often lean heavily into technical language or abstract visuals, which can feel distant and intimidating. NF3TIX needed to communicate innovation and ownership without alienating users who may be unfamiliar with Web3 concepts.
The brand direction focused on energy, clarity, and confidence. Instead of explaining the technology, the identity emphasizes emotion, movement, and experience, allowing the value of ownership to be felt visually rather than explained verbally.
The brand direction focused on energy, clarity, and confidence. Instead of explaining the technology, the identity emphasizes emotion, movement, and experience, allowing the value of ownership to be felt visually rather than explained verbally.
Defining the Brand Foundation
At its core, NF3TIX is about moments that matter. This idea shaped the brand narrative, positioning events not just as experiences you attend, but as memories you can own and carry forward.
The brand foundation was built around participation, collectibility, and cultural relevance. Every visual element was designed to feel connected to live events, music, crowds, and motion rather than static technology platforms.
Visual Identity and Expression
The NF3TIX visual identity is bold, high contrast, and unapologetically digital. Strong typography, dark surfaces, and sharp graphic elements create a sense of energy and anticipation similar to live event environments.
Patterns, motion, and logo treatments were designed to work across screens, merchandise, and campaign assets. The identity feels equally at home on a mobile screen, an event banner, or a wearable collectible, reinforcing brand recognition across contexts.
Our goal was to build a brand that feels like part of live event culture rather than a tech product. We focused on energy, emotion, and collectibility so ownership feels natural, not technical.
Yash Goswami
Product Design, Tangle
Brand in the Real World
NF3TIX was designed to live beyond the screen. Merchandise, event graphics, and physical brand applications extend the identity into real world environments where events happen.
This physical presence reinforces the idea of ownership and collectibility, allowing the brand to exist as something people wear, keep, and associate with moments they value.
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