Genesis
Re-branding a Legacy Institute for Digital-First Growth
Brand identity refresh and website redesign to strengthen credibility, drive inquiries, and position Genesis as a top choice for science education.
Genesis is a long-standing science-focused educational institute that needed to modernize its identity to stay relevant in a rapidly evolving education market. We created a fresh brand identity, extended it across real-world applications, and designed a new website built for clarity, trust, and lead generation.
What we did
— Brand Strategy & Positioning
— Visual Identity Refresh
— Brand Collateral & Applications
— Website UX & Content Structure
— UI Design
— Custom Web Development
Challenge & Outcome
Genesis had built decades of trust in the education sector, but the market around it was changing quickly. Students and parents were gravitating toward institutes that felt modern, credible, and digitally accessible.
250%
increase in footfall and inquiries
Top 5
preferred science institutes in Pune
Modernizing a Legacy Educational Brand
Genesis is a well-known science education institute with a long history of strong academic results. Over the years, it built trust through consistency and outcomes. However, the brand itself hadn’t evolved with the way students and parents discover and evaluate institutes today. Genesis is a well-known science education institute with a long history of strong academic results. Over the years, it built trust through consistency and outcomes.
However, the brand itself hadn’t evolved with the way students and parents discover and evaluate institutes today. The real challenge was not to change what Genesis stood for, but to present it in a way that felt relevant and credible in a digital-first world.
Brand Strategy & Positioning
We started by understanding what Genesis already did well and where the gaps were. Conversations with stakeholders, along with a review of competitor institutes, showed a clear pattern. Genesis didn’t lack substance. What it lacked was clarity in how that substance was communicated.
The brand strategy focused on sharpening that clarity—reinforcing academic credibility, simplifying communication, and positioning Genesis as a modern, digital-first education brand. This became the foundation for the brand identity refresh
The challenge was balancing legacy with relevance. The new brand brings forward what Genesis stands for, but in a way that speaks to the next generation.
Yash Goswami
Sr. Brand Designer
Logo Mark Design
The updated logo design was approached with restraint. Instead of introducing something unfamiliar, we refined the existing mark to make it cleaner, more balanced, and easier to use across formats.
The result is a logo that feels confident and academic, while working reliably across print, campus branding, and digital platforms—an important requirement for a long-term brand identity design system.
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