Related work
Cimmra Saas
UI UX Design for Enterprise SaaS Procurement Platform
A complete UX/UI redesign of an enterprise procurement platform focused on clarity, consistency, and scalability.
Cimmra is a procurement and supply chain SaaS platform for enterprise teams, supporting sourcing, purchasing, and supplier management at scale. As the product scaled, Cimmra partnered with Tangle to refine product storytelling, modernize their website, and improve customer acquisition.
What we did
— Brand Strategy
— Visual Identity System
— Brand Guidelines
Challenge & Outcome
As Cimmra's platform scaled, the interface struggled to keep pace. Navigation became less intuitive, workflows required more effort to complete, and inconsistencies across modules increased friction for enterprise teams managing complex procurement tasks.
The redesign brought clarity and structure to core workflows. A unified design system reduced navigation friction, improved consistency across the platform, and created a scalable foundation for long-term product growth.
The redesign brought clarity and structure to core workflows. A unified design system reduced navigation friction, improved consistency across the platform, and created a scalable foundation for long-term product growth.
38%
Faster task completion
32%
Improved navigation clarity
30%
Lower cognitive load
100%
Consistent Design System
Clarity from the First Screen
Everything was visible but nothing was prioritized. We redesigned the home screen with a clear structure. Key metrics up top, total spend with trend in focus, and pending actions always in view. A flexible date range keeps the dashboard grounded in what's relevant right now.
Guided Discovery with Woddle Bot
The Woddle Bot was designed as a conversational UI UX layer that simplifies nursery shortlisting through step based interactions. By replacing complex filters with guided questions, it captures parent preferences naturally, reduces cognitive effort, and delivers personalised recommendations that accelerate confident enquiries and bookings.
Exploring the Solutions
A unified solutions page brings all capabilities into a single, cohesive experience. As users move through the page, contextual navigation enables quick access across solutions. Each solution is presented through how it works, key benefits, and use cases, making it easier to understand relevance and evaluate the product.
"We deliberately avoided the trend of 'friendly startup' aesthetics. Cimmra's identity is built on 'Gesit Mono' and 'Cabin' a combination that feels engineered, precise, and ready for enterprise scale."
Shekhar Kushwaha
Product Designer, Tangle
Designed Across Devices
We designed the experience to adapt seamlessly across screens, ensuring clarity, usability, and visual consistency at every breakpoint. Layouts and interactions were carefully optimized so users could evaluate the product anytime, on any device.
Brand-Aligned Icon System
We designed a custom icon system aligned with Cimmra’s brand to improve clarity and visual consistency across the website.
Using the core brand colors and geometry, the icons reinforced product meaning while strengthening overall identity.
Building the Component System
With the visual language locked in, we translated every token into a living component library built on three principles clarity, consistency, and scalability. Navigation, forms, CTAs, and typography were each designed with defined interactive states, so nothing was left to interpretation. The result gave Cimmra's team a shared system they could maintain and grow independently, without ever compromising the brand.
GET IN TOUCH
Discuss your next project with us
Shape What’s Next.
